"Family First"

Our second social media commercial series for TikTok and iProspect Agency, this set of spots focuses on family bonds while showcasing a light-filled, colorful aesthetic. The series was built with platform-specific delivery in mind from the start, produced in 16:9 and vertical 9:16 aspect ratio and tailored to TikTok’s technical specs, complete with platform-native motion graphics and text treatments designed to feel organic to the feed rather than like traditional advertising.

Shot across multiple locations around Los Angeles, our small but powerful crew was able to showcase some fun, dynamic shots for the social media tech giant. Working lean allowed us to stay nimble between setups while still delivering polished, platform-optimized content built to perform in a fast-scrolling, mobile-first environment.