"Able Card"

Our Los Angeles production company produced this credit card commercial for Hyundai’s Korean Able Asset Card, shot over three days with actor Daniel Henney (of X-Men Origins fame), actress Kim Soo Hyun, and an agency team from South Korea. The concept and cinematography focused mainly on creating a beautiful, high-end fashion aesthetic promoting a luxury lifestyle, and to achieve that look we took the production across some of LA’s most iconic backdrops, from the iconic look of the Grove to the soaring US Bank Tower, the tallest building in Los Angeles.

Rounding out the locations were the stately architecture of Pasadena City Hall and the ornate charm of an old theater in downtown Los Angeles, each adding its own layer of elegance and grandeur to the spot. This installment was released on Korean television and worldwide, and the mix of striking Los Angeles locations helped elevate the campaign’s luxury lifestyle appeal on a global stage.