"Play A Game"

Our branded content production team had a great time producing this video game commercial spot for Evil West by Parisian video game company Focus Entertainment. This spot was directed by Dessil Basmadjian and features a stellar cast starring legendary actor Danny Trejo, a true celebrity-level get for the project, alongside stellar talents Karen Baughn and Verton Banks.

The shoot took place at Line 204 Studios in Los Angeles, where our team built the spot out like a classic backlot studio production, complete with creative comedic production design and lighting effects designed to heighten Danny’s over-the-top anger that explodes at the end of the spot. The result is a commercial with big personality, matching Danny’s larger-than-life screen presence with a look and energy all its own.