"Made To Play"

Client
Visit Anaheim
Agency
Rowe
Director
Jason Carpenter
About This Project

In collaboration with Visit Anaheim, Tiger House Films produced a city tourism campaign designed to celebrate the true roots of Anaheim, connecting to the city’s history while spotlighting real hidden gems that depart from Disney’s major presence there. The concept gently nodded to the city’s most famous resident without leaning on it, instead putting the spotlight on everything else Anaheim has to offer, all captured with fun, quirky, visually interesting cinematography enhanced by VFX interlaced with AI to give the spots a fresh, distinctive edge.

Shot over four days with a talented cast and crew, the campaign showcased destinations like The Westin, Viv Hotel, Poppy and Seed restaurant, the Don Churros churro truck, and Strongwater bar, among other local gems. Capturing the full breadth of what an entire city has to offer is always a challenge, but the Visit Anaheim team were a dream to work with and true collaborators every step of the way, making this one of the most rewarding city tourism productions we’ve had the pleasure of creating.

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