"Desert Roads"

A fashion photo and video eyewear commercial campaign produced for QINA, this spot creates the mood of a whimsical road trip through the desert with friends. Shot at Four Aces Movie Ranch in Palmdale, CA, the full-day production brought together three models, a classic car, and permitted roads for drone footage to capture sweeping aerial shots of the open desert landscape.

The team also secured access to state park land for a picnic scene, rounding out the road trip narrative with a relaxed, sun-soaked moment that tied the whole story together. Between the classic car, the desert backdrops, and the free-spirited styling, the campaign captured the effortlessly cool, wanderlust aesthetic at the heart of the QINA brand.