"Thirsti 2.0"
Client
Shark / Ninja
Agency
Tiger House Films
Director
Jason Carpenter
About This Project
In collaboration with the Shark/Ninja brand, Tiger House Films had the pleasure of creating a soda machine commercial for their newly designed Ninja Thirsti 2.0 Drink System, which transforms water into thousands of flavored still and carbonated soda water drinks at the touch of a button. Our commercial team was given just two weeks to produce this project, which included complex production needs such as production design, motion control, and VFX.
Shot over two days at a single-family residence in Los Angeles, the production brought in a motion control robot team paired with super slow-motion capable cameras and practical in-camera tricks to create a dynamic, modern look for the spot. Combining precise robotic moves with high-speed photography gave the commercial a sleek, high-tech energy that matched the innovative nature of the product itself.



