"Prepi"

The Ninja Prepi commercial introduces SharkNinja’s new prep-and-store system, which chops, slices, shreds and stores in one unit. It pairs two kinds of storytelling. A documentary crew went inside SharkNinja’s engineering kitchen to follow the product team as they tested and refined the Prepi. Our team handled the other half: the in-studio product photography that shows the finished product at its best. We shot on a new, colorful set built at SharkNinja Studios. It was designed as a bright, lived-in kitchen that gives the product the clean, upbeat look of a modern home.

Our footage is where the product gets its moment. We shot hero beauty shots of the Prepi with its blades, discs and lid floating apart. We showed whole ingredients going into the feed chute and neat layers of diced carrot, celery and onion stacking up in the bowl. We closed on overhead and tabletop shots of finished dishes, from smoothie bowls to a full party spread. Every setup was lit and framed to match the precision the engineers talk about on screen. That way, when the edit cuts from the test kitchen to the studio, the product looks exactly as it’s described. Together, the two halves make a Ninja Prepi commercial that has the honesty of a behind-the-scenes story and the polish of a premium product spot.