"Paimon"

Our production company in Los Angeles collaborated with the Hoyoverse game Genshin Impact to create an online video game commercial production showcasing the beloved character Paimon in this popular open-world action RPG. Genshin Impact has achieved massive popularity worldwide, and Paimon stands out as one of the game’s most recognizable and well-loved characters among its global fanbase.

The spot was shot over a single day in a private art gallery setting in Echo Park, whose distinctive, artistic backdrop gave the commercial a unique visual flavor fitting for such a beloved character. We blended live-action footage with in-game gameplay throughout the spot, weaving the real world and Genshin Impact’s vibrant digital world together for a commercial that felt fresh, dynamic, and true to the game itself.