Our production company in Los Angeles collaborated with the Hoyoverse game Genshin Impact to create two online video game commercials showcasing different characters, including Paimon and a brand new character, Navia, in this popular open-world action RPG. Genshin Impact is one of the biggest video games in the world, with massive popularity throughout Asia and a huge global following, making this a great opportunity to bring its characters to life in a real-world setting.

This spot is the first of two and marks the debut of Navia, shot at a great barbershop location in the Valley that lent itself perfectly to the silly, fun concept of the spot. The team had an absolute blast bringing the game’s playful energy into a live-action setting, resulting in a commercial that felt true to the world Genshin Impact fans know and love.