"Behind The Bar"

Tiger House Films founder Jason Kent Carpenter directed and DP’d a series of premium Grey Goose brand videos entitled “Behind The Bar.” This brand video series, hosted by professional Grey Goose mixologists Joe Myers and Marie Piraino, walks through creative and interesting ways to use Grey Goose vodka in signature cocktail recipes perfect for parties and get-togethers with friends, all captured with a rich, moody lighting design that elevated the premium feel of the brand throughout the space.

Shot all over the course of a single day with Justin Bell Productions, the series balanced an efficient production schedule with a carefully crafted visual look, using light and shadow to give each cocktail recipe a polished, high-end presentation. The result is a set of videos that feel as premium and refined as the spirit itself, making Grey Goose’s signature cocktails look as good as they taste.