"Super Serum"
Client
Olay
Agency
Plan C Agency
Director
Bernie Su
About This Project
In collaboration with Plan C Agency, Tiger House Films produced three Super Serum Body Wash commercial spots for the P&G brand Olay. This series of online and TV spots stars celebrity Jamie Chung alongside influencers Seerat Saini and Helen Wu Wang, and was shot over two production days at a private residence in Brentwood, CA, offering an elevated, upscale setting that matched the premium feel of the product.
The spots were captured with soft, beautiful cinematography that gave the campaign a polished, elevated look, paired with fun, natural dialogue that leaned into the Asian demographic the brand was looking to connect with. The combination of Jamie Chung’s star power, the intimate residential setting, and the lighthearted script resulted in a campaign that felt both aspirational and genuinely relatable.



