"The Expert"

In our second collaboration with Plan C Agency and Old Spice, we had the pleasure of shooting two unique commercial spots with actor and comedian Ronny Chieng in New York City, one built around a spa day theme (body wash) and the other around a yoga theme (body spray), each bringing its own distinct visual tone while staying true to the brand’s signature humor. NYC proved to be a fantastic city to shoot in, offering the variety of backdrops and production resources needed to pull off two separate spots in a short window of time.

Both spots are part of the “Men Have Skin Too” series of online and broadcast Old Spice commercials, created specifically for the brand’s Asian demographic niche and featuring Asian actors front and center. It was a great opportunity to help tell stories that speak directly to that audience while keeping the campaign’s playful, self-aware tone intact.