Tiger House Films produced this national commercial production for New York Life and Plan C Agency directed by Emmy award winning director Bernie Su and shot by cinematographer, Allen Ho. It tells the stories of four immigrants to the U.S. pursuing and achieving their dreams and aspirations. This impactful spot tells the story of countless hardworking people who come to this country to establish their legacies.

This national commercial production was created for the New York Life Insurance Brand and aimed at shedding light on the first generation immigrant demographic. The storylines evoke the spirit of people coming to this country with determination to create a life despite the many challenges of assimilating to a foreign culture.

Our brand media production team was able to capture this national commercial over the course of two full production days, in the Los Angeles area. We utilized a home location and neighborhood in Mar Vista as well as several areas on the Woodbury University campus in Burbank, CA.

For this project, our commercial production company teamed up once again with Plan C to create a high quality branded production for a long standing client. Our commercial production house had the pleasure of executing another project with this partner on time and within budget, utilizing the latest in cinema technology and advanced cutting edge gear to achieve not only a powerful story but also establishing a professional look to the spot.

Our brand media production team looks forward to many more projects with this client in the future.

Video / Photos from our work at Tiger House Films and more can be viewed on our creative content production company’s Instagram here: https://www.instagram.com/tigerhousefilms/

Our current portfolio of commercial, brand video and branded media productions can be found on our portfolio page here: https://tigerhousefilms.com/portfolio-2/

The post Our National Commercial Production | New York Life  appeared first on Los Angeles Production Company | Tiger House Films.

View our New York Life Commercial HERE: https://tigerhousefilms.com/portfolio_page/new-york-life-commercial-2/

In another collaboration with DTLA Agency Plan C, our creative agency in Los Angeles produced another commercial for New York Life Insurance specifically targeting the Asian American market. The concept for this creative commercial spot was conceived by director Tony Au of Plan C. 

The plot of this branded media revolves around an affluent Asian American family who wants the best for their daughter. She tries activities such as piano and violin (very popular culturally relevant activities in Asian American communities across the country) but can’t quite find her niche. She finally tries something more athletic, ice skating, and realizes her passion for the sport.

Our creative agency in Los Angeles shot this commercial in several locations including the Pasadena Ice Skating Center, a New York Life Insurance branch office, as well as a beautiful home in the Hollywood Hills. Our talent consisted of very talented actors and actresses, as well as a crew technically capable of shooting a commercial on ice.

Our schedule for this creative commercial was slightly difficult as we had to do an overnight due to the Pasadena Ice Skating Center’s schedule. The crew for our creative agency in Los Angeles is top notch and made the difficult situation into a very smooth and precise shoot that went off without a hitch. 

As always, our creative team enjoys every production we are hired to shoot with New York Life and Plan C and hope to work with these clients again in the very near future.

To view another similar New York Life Insurance Campaign our advertising agency has produced, visit this link: NEW YORK LIFE COMMERCIAL

Our current portfolio of projects can be viewed on our commercial production company page here: https://tigerhousefilms.com/portfolio-2/

CREDITS:

Agency: Plan C Agency
Production Companies: Tiger House Films (USA)
Director: Tony Au
DP: Luke Hanlein
Creative Coordinator: Luca Buzas

The post New York Life Commercial | Our Creative Agency In Los Angeles appeared first on Los Angeles Production Company | Tiger House Films.

About Our Web Commercial Production:

Our Los Angeles production company was approached by Plan C Agency to produce a web commercial production for New York Life Insurance as one of three in a series. This particular web commercial production focuses on cultural diversity through different asian families celebrating Lunar New Year in their individual households.

Our commercial production company has teamed with Plan C agency several times in the past to deliver high quality projects for their clients. Our commercial production team generally focuses on fashion and luxury brand work however we are able to shift gears for more corporate clients such as those that work with Plan C Agency.

Plan C is a multicultural marketing and communications agency with offices in Los Angeles and New York. Their mission is to guide brands on their path to growth through strategic planning, advertising, traditional & digital media, events, and PR.

Our creative production team is able to mesh very well with their agency team due to the fact that we understand the technical aspects of creating a certain aesthetic and mood in video. The creative agency director was able to access and understand the possibilities right out the door and was able to discuss these during our pre-production meetings. The knowledge we provided allowed the creative agency to make decisions quickly under a tight deadline.

Web commercial production is approached in a very fast turnaround and we are happy to say that our workflow with Plan C Agency executed the projects at a very high quality. We look forward to more commercial productions with our agency partners here in Los Angeles in the near future.

Take a look at our current commercial production works on our portfolio page here: http://tigerhousefilms.com/portfolio-2/

CREDITS:

Creative Agency: Plan C Agency
Production Company: Tiger House Films
Client: New York Life Insurance

The post New York Life Web Commercial Production | Lunar New Year appeared first on Los Angeles Production Company | Tiger House Films.