Tiger House Films was contacted by Plan C Agency located in Downtown Los Angeles to produce several social media videos for Cathay Bank. As a social media content production company located in Los Angeles, our team was the prefect fit for this production which needed specific content formatting for social media channels.

The target audience for this project was the Chinese American demographic here in the United States. By getting social media video content marketed to this particular group about the benefits of banking with Cathay, the wide reach of internet marketing has allowed for Cathay Bank to see immediate results and benefits regarding exposure of their brand. 

Because Cathay Bank first opened in 1962 in Los Angeles’ Chinatown as the first Chinese-American bank in Southern California, our goal was to teach the history of this brand to new customers, bringing in the next generation of Chinese-American consumers. In 1979 Cathay Bank opened its first branch office in Monterey Park. Its first overseas representative office in Hong Kong was opened in 1985.

Our social media content production company has teamed with Plan C Agency many times in the past with branded client such as New York Life and Gilead. We value our partnership with this creative agency that caters to the Asian-American community here in Los Angeles and nationwide. Having worked on many commercial and brand video productions in the past, Tiger House Films has over a decade of experience working with the best creative agencies in the industry and we thank Plan C Agency for bringing us on board this project.

Our current portfolio of projects can be viewed on our commercial production company page here: https://tigerhousefilms.com/portfolio-2/

CREDITS:

Client: Cathay Bank
Production Company: Tiger House Films 
Director: Tony Au
DP: Martin Moody
Creative Coordinator: Luca Buzas

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