"Radiance"

Natural skincare brand True Botanicals reached out to our creative production house in Los Angeles to film and edit a series of vertical social media video productions for their popular, celebrity-loved natural skincare line. Since these spots were purely built for vertical format social media, we shot them with the camera physically tilted vertically rather than cropping horizontal footage, allowing us to capture the full resolution of the sensor and deliver a sharper, higher-quality final image optimized for mobile viewing.

Shot in DTLA over a single day, these cute and lighthearted spots were designed to showcase just how easy it is to use the True Botanicals app to order products, keeping the tone breezy and approachable throughout. The result is a series of clean, high-quality vertical videos that felt right at home on social feeds while highlighting the simplicity and convenience of shopping the brand directly from your phone.