"Unreasonably Fashionable"

This international TV commercial was broadcast on national television for India’s largest online fashion brand, Yepme. Our Los Angeles production company worked in conjunction with Goddess Agency from Mumbai to shoot over two days with over 16 models and extras across multiple iconic Los Angeles locations, from the urban energy of Downtown LA to the laid-back coastal vibe of Venice Beach, a genuinely complex undertaking that required our crew to stay nimble and mobile while managing a large volume of talent without sacrificing a consistently high-end aesthetic.

The result is a modern, lighthearted, fashionable commercial that captured the youthful, cosmopolitan spirit of the Yepme brand in a way that really hit home for its young demographic of international consumers. Balancing so many moving pieces, locations, talent, wardrobe changes, and logistics, across such a tight production window is no small feat, but the finished spot delivered a polished, globally minded look that helped Yepme connect authentically with audiences abroad.