Countless businesses are harnessing the power of commercials to reach prospective customers on TV and the web. Are you one of them? If not, perhaps it is time to consider some commercial production services from LA production company Tiger House Films.

Commercial Production Consultation:

Our film and commercial production company, Tiger House Films, empowers brands to communicate with their target audience through film. If you’re thinking about commercial production but have questions, we’re here to assist you. We offer complimentary consultations with no obligation. You can request a commercial production consultation here.

Commercial Production Considerations:

Why should you contemplate commercial production services? According to Nielsen, the average person in the U.S. watches more than 4 hours of television on a daily basis. In addition, commercials can easily be re-purposed for the web and social media. You may be surprised to learn that over 1 billion people visit YouTube and Facebook on a monthly basis. In conjunction with YouTube subscriptions and Facebook business pages, your commercial can be leveraged to form online relationships with customers. (For example, the Langers Juice commercial produced by our commercial production company was utilized on the company’s Facebook page.)

We really like a recent article from Forbes about TV advertising versus digital marketing. TV advertisers spent over $70 billion in 2011, while online advertisers spent over $30 billion. The article indicates there is a 5 to 1 ratio of time spent watching TV vs. Internet browsing. Regardless, it’s evident that there are advantages to both mediums, and we can help you create a commercial that works for both.

Moving Forward with Commercial Production:

With further research, we think you’ll find that commercial production is an investment in the success of your product or service. If and when you are ready to move forward with commercial production services, we hope you’ll think of us. One of our strengths is creating artistic and visually stunning commercials. We like our commercial projects to tell a narrative story and to captivate the viewing audience. We think some traditional marketing tactics have grown stale and that many audiences respect a unique and fresh perspective. If this sounds like a good fit for your brand, we hope to work with you soon.

Take a look at our current commercial production works on our portfolio page here: https://tigerhousefilms.com/portfolio-2/

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A high-quality music video can serve a variety of purposes. A great music video can help a new musician showcase his or her talent and break into the industry. It can also help an experienced musician book a concert venue, grow an existing fan base or achieve representation to further their career beyond their current achievements. No matter your goals, a high-quality music video can help take a musical career to the next level. Here are several sites we’ve visited that provide music video production company lists.

· Production Hub is a business to business site that connects users with production companies and services. The site maintains a list of over 800 music video production companies.

· Manta is a website committed to supporting small businesses. At Tiger House Films, we understand that the growth of a music career can certainly be a full-time endeavor. Manta offers a comprehensive list of over 2,400 music video production companies. You can even find our music video production company, Tiger House Films, on this list.

· Mandy.com is a website dedicated to international production resources. This site, popular amongst LA production company insiders, includes over 500 music video production companies.

We hope this blog post is a helpful resource for you. We at Tiger House Films hope that you are able to find a music video production company that has the dedication along with the expertise to achieve a dynamic video that you can be proud of. We’re always happy to speak with you about your project, no matter where you are located. Tiger House Films is based in Los Angeles, California: the entertainment capital of the world. We serve clients across the United States and world-wide. Our production company excels at the ability to create projects tailored to your personal creative style while maintaining a technical precision within our productions.

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Are you a singer or a member of a band? Would you like to have a music video produced to showcase your talent? This blog post will walk you through some of the basics of music video production and what to expect.

Before reading onward about music video production, you might be wondering who we are. Tiger House Films is a creative production company in Los Angeles that serves artists worldwide. Our mission is to approach each and every music video production with technical precision and extreme creativity. We pride ourselves on creating dynamic and visually stunning content. We hope you’ll consider us for your music video production needs. If you would like more information, request a free copy of our music video production guide, a helpful document that will walk you through the entire process from start to finish.

In our eyes, there are seven major stages in music video production. Here they are, with a brief description of each stage.

Free Consultation

A potential music video production should always begin with a free consultation. (We offer free consultations to all our prospective clients, with no obligation.) During the consultation, the music video production company should get to know you, your style, what you envision for your music video and much more. Expect a rough estimate of the music video’s cost when the consultation is over. It should then be up to you to decide if you want to move forward with the music video production company. When the consultation is over, ask yourself if you feel satisfied with the initial interaction between your band and the company.

Music Video Collaboration

Once you to decide to move forward with a production company, expect their creative team to help you finalize a story for your music video. Ideally, the music video production company’s staff will communicate back-and-forth with you several times regarding changes until both sides are satisfied with the finalized concept. Why the back-and-forth? Some musicians have a simple vision in mind, while others have a more intricate concept in mind. The music video production company should be able to tell you if your concept fits your budget, and if not, how you can both compromise to achieve a music video that everyone’s satisfied with.

Music Video Pre-Production

In the pre-production phase, the music video production company should propose shoot locations, film permits, catering, lighting, camera equipment, crew, shot listing, story-boarding, scheduling and more. While we said it all in one sentence, make no mistake: there is a tremendous amount of detailed work involved in pre-production. This is where the expertise of the music video production company really comes in handy, saving you much time and effort. It’s important to get the music video produced correctly, without mistakes that may cost you time and money. Any remaining questions you have should be addressed here, prior to finalizing the shoot dates. Pre-production can be highly technical in nature, so if you don’t know much about equipment and lighting, for example, ask the production company to elaborate on the details in layman’s terms so you can learn more about their choices and recommendations. Creative collaboration is encouraged as the video is purely a representation of the artist or band.

Talent Selection

Some music videos feature only the singer or band, while other music videos feature actors and models alongside the artists. The music video production company should be able to screen talent or work with local casting services and talent agencies to ensure that great talent is auditioned for your music video. You may also want to ask if you get to be a part of the casting. Some musicians are hands-off and want this casting process done for them with video of the final round of auditions sent to them, while others are very hands-on and want to be a physical presence in the casting room. In the end, you’ll want to ensure the music video production company and the band come to a mutual agreement regarding the talent.

Shoot Dates

Prior to the shoot date, the music video production company should provide you with a call-sheet and schedule for the day of the shoot. If you aren’t used to reading a call-sheet, they can look a bit daunting, so don’t hesitate to ask questions.

On the day of the shoot, you will tell your music video’s story on film, scene-by-scene. Expect a music video shoot day to last at least eight hours, if not twelve or more. Though this sounds lengthy, it’s important to understand why. Each scene in the music video may be shot multiple times and from different angles or perspectives and lit properly to give it a cinematic feel. This gives the music video production company’s editor and director many choices to work with in the editing room so they can tell your story perfectly.

Post-Production and Editing

During the post-production and editing phase, the music video production company should review the raw footage taken on the shoot dates and carefully place it together to tell your story.  They should also complete color correction, audio mixing that synchronizes your pre-recorded audio with the film footage, and any visual effects that may go into the video. If you have not yet professionally recorded the audio of your song for the music video, ask the production company what your options are. (For example, at Tiger House Films, we can arrange for this to be done during pre-production at a professional recording facility.)

Finalizing Your Music Video

At this stage, the music video production company should present you with a rough draft of your music video and make sure you are satisfied with the finished product. A limited amount of tweaks are available for the initial production cost, and further edits can be negotiated on an hourly basis. Once the music video is approved and finalized, you should receive a finished copy on DVD or Blu-ray along with Full HD and Internet compression Quicktime files. Promotional clips of the music video may be provided upon request.

Thanks for stopping by the Tiger House Films blog, and we look forward to speaking with you about your music video production needs. In the mean time, check out some IMVDB Database music videos.

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