International Fashion Commercial | Yepme SS16
01.03.2016
, Jason Kent Carpenter
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VIEW PROJECT HERE: https://tigerhousefilms.com/portfolio_page/yepme-ss16/
About Our International Fashion Commercial Production:
Tiger House Films was approached to produce an international fashion commercial to be broadcast on television for India’s largest online brand, Yepme. Our Los Angeles production company worked in conjunction with an Agency from Mumbai to shoot over two days with over 16 models and extras in multiple locations including Venice Beach, CA and Downtown Los Angeles.
This one minute cut of our two day television commercial production was released on Indian television and worldwide just 7 days after production wrap. In conjunction with the main video shoot, we were able to capture editorial print photos as well as a BTS video in tandem which gave added marketing value to the production. The target demographic for this spot consists of online fashion forward consumers and international retail markets. For this specific reason, the concept and cinematography in this commercial production focused mainly on creating a beautiful, high-end fashion aesthetic set in Los Angeles, showcasing iconic imagery in and around L.A..
This international fashion commercial was a great challenge for the Tiger House Films team, our ability to deliver the beautiful imagery and fit it within the final concept required a great deal of communication and precise execution on the part of our company. Tiger House Films has extensive experience working with international clients and we are always capable of bridging cultural barriers to come together and create an incredible final product.
We would like to thank the team from Mumbai for coming to our city and choosing Tiger House Films to be the production company for their international fashion commercial. The experience was amazing and our team hopes to be able to work in conjunction with them again.
Please view our behind the scenes YEPME Commercial video on our Instagram page here: https://www.instagram.com/tigerhousefilms/
To see more projects from Tiger House Films check out our portfolio page here: https://tigerhousefilms.com/portfolio-2/
CREDITS:
Agency: Goddess / Bombay Matinee
Production Company: Tiger House Films
Client: Yepme Brand SS16 Collection
Producers: Jason Kent Carpenter / Cedric Chabloz / Lisa D’Costa
Director: Carly Cussen
D.P.: Carlos Veron
